TikTok is introducing a updated setting that allows them to reduce the amount of AI-created media appearing in their streams. This move comes as the service disclosed that it currently hosts in excess of 1 thousand million content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global launch. This shift aligns with a surge in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing channels on a competing service primarily display AI-generated videos. A large amount of this material is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the power to see more or less of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its service tagged as AI-generated. Overall, in excess of 100 million videos are added to the platform daily, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the volume of AI-generated videos they watch by using the topic control option in the platform and selecting AI-made media. Additional categories that can already be controlled under the filter encompass current affairs, style, beauty, and movement.
Platform Guidelines
The platform’s rules oblige content makers to tag lifelike AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be removed under its community policies.
Additionally, the app will from now on attach an AI-generated label to content produced via its own AI tools, or identified by an collaborative effort for spotting artificial media. This action is intended to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is also introducing a $2 million AI literacy fund for specialists and groups to develop educational content about ethical AI use. This project will assist non-profit groups dedicated to training coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, following discussion over intentions to lay off numerous content moderators in Britain. The company is planning to reduce 439 jobs in its content moderation division in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official explained that staff-based oversight would still have a role, but AI can safeguard staff by removing the most harmful content before it is viewed by humans. TikTok announced a notable drop in explicit and harmful content seen by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
